Persona

Persona provides secure and adaptable identity verification solutions, enabling businesses to manage identity operations, stay ahead of evolving threats, and comply with regulations. The platform is designed to be highly configurable, allowing organizations to tailor identity processes for various use cases without compromising conversion rates.

Key Features:

• Configurable Identity Platform: Adapt to evolving threats and regulatory changes (e.g., KYC/AML, KYB, age assurance) with a flexible system.
• Advanced Fraud Detection: Combat emerging fraud techniques, including AI-based face spoofs, with a constantly innovating platform.
• Unified Identity Processes: Consolidate and manage all identity data and operations within a single platform, reducing operational burden.
• Granular PII Control: Securely manage and control how user Personally Identifiable Information (PII) is processed, stored, retained, and accessed to ensure regional compliance.
• Modular Building Blocks: Orchestrate and automate identity across the entire lifecycle, from collecting signals to verifying and enriching data.
• Global Coverage: Supports over 150 countries and territories with localized languages, setting a global standard for online identity verification.

Use Cases:

• Fraud Prevention: Proactively deter, detect, and deny fraudsters with a multi-layered approach.
• KYC/AML Compliance: Meet shifting compliance requirements without sacrificing user conversion.
• Know Your Business (KYB): Automate and integrate KYB-KYC processes for faster business onboarding.
• Age Assurance: Minimize friction while complying with age verification and privacy regulations.
• Manual Review: Expedite and conduct thorough manual review investigations using a customizable identity hub.
• Trust & Safety: Build and maintain user trust through a human-centric identity verification experience.
• Reverification: Automatically reverify users at any point in their lifecycle.

Who it’s for:

Persona is trusted by a wide range of organizations, from startups to the world's largest companies, across various industries including Fintech, Marketplaces, Digital Health, Payments, Cryptocurrency, Public Sector, Financial Institutions, E-learning, and Higher Education. It is ideal for businesses looking to maximize conversion, evolve at the speed of fraud, unify identity processes, and ensure compliance while scaling globally.